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Brands 2.0: Using social media and new technologies to create brand loyalty

Research Project: Stop My Smoking (SMS USA)

Ybarra M. Brands 2.0: Using social media and new technologies to create brand loyalty. Oral presentation at the National Institutes of Health (NIH) Health Branding Conference; 15 Sept 2011; Atlanta, GA.

Data from the SMS USA and Teen Health and Technology (THT) studies both collected between 2010 and 2011 are discussed.